Breaking stereotypes: The women taking over India's electric vehicle markets
Breaking stereotypes: The women taking over India's electric vehicle markets

Breaking stereotypes: The women taking over India’s electric vehicle markets

May 18, 2022

Demand for EVs is has surpassed supply. As the manufacturers have increased production, they are offering rare jobs to women in an auto industry which was until now dominated by males.

In the past two years, sales of Electric Vehicles surged by over 200 per cent in India and more factories sprang up to produce them, the doors have started to open for women in manufacturing, design, and leadership roles.

Manufacturing of internal combustion engine vehicles relies on heavy machinery, whereas Electric Vehicle companies need experts in electronics, assembly, software and design. And these skills are more widely available among women, industry analysts say.

Rashmi Urdhwareshe, president of the Society of Automotive Engineers, noted that startups in the Electric Vehicles ecosystem are bringing in new ideas. And unlike previous auto firms with a conventional male workforce, are building their business from scratch.

Firms like Ola Cabs and Piaggio have set up all-women shop-floors at their India-based factories in the last year. And Kinetic Green and Hero Electric and Ather Energy plan to expand and employ largely women.

Battery-maker Esmito Solutions and EV manufacturing majors Kinetic Green and Mahindra Electric, meanwhile, are managed by women.

Urdhwareshe, one of the few women in India’s auto industry when she started work in the 1980s, said women have the mindset needed to navigate the challenges of a fledgling business, because they care about safety and value for money. “But there are not enough women yet, and the few that are there are trend-setting examples,” she emphasised.

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